My role
Identified business opportunities within tech-led projects to deliver effective customer solutions.
Iterate the latest design with UX improvements and build a design system for design handover
Develop a new design concepts to enhance the customer experience, creating customer journeys and blueprints to improve both customer and employee interactions.
Process
Iterate on APP / web design & Build up the design system
We reviewed and analysis the previous version, refining visuals, improving better user flow for enhancing onboarding, streamlining payments journey. It also includes introducing new features.
Process
Develop design system
A major milestone was building a robust design system to ensure consistency across components and facilitate collaboration with developers. We closely collaborated with developers, conducting audits to ensure design accuracy in the final product.
Process
Design in speculative approach for innovative outcome
I also work on developing concepts, focusing on speculative and hypothesis-driven approaches. The process started with conducting extensive product research. The team was exploring how the potential solution could align with user needs and enhance the overall user experience, with mapping out possible user journeys to visualize its application. Given the hypothesis-driven nature of the work, there was a predetermined expectation that this technology would serve as a viable solution in future scenarios.
My learning
Outcome
Create an omnichannel experience
The deliverable interpreted new technologies into innovative design concepts, from crafting seamless journeys across multiple devices while connecting digital and physical touchpoints.
By considering the holistic experience for both customers and staff, I integrated user experience and service design to create a cohesive and engaging solution.
My learning
Expend the depth including designing for the digital product in devices, immersive technology and physical space
It was challenging to adapt to Tech-led project process with UX approaches to deliver solutions for customers. I've overcame the challenge to work on speculative design process. I also advocates user-centred design for the tech-led project and accelerated recommendations with a customer experience centre approach, connect the dots with holistic customer experience between digital and physical touchpoints. I delivered the new design with implementing innovative technology and demonstrate to clients how future concepts turned into new concepts for business development.