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Cornershop: The future experience of retail

Cornershop: The future experience of retail

An innovative personal shopping experience with omni-channel customer engagement
Year
2021 - 2022
Client
Capgemini
Capgemini
Team

1 Tech Lead, 1 Project Manager, 2 Product designer, 5 Developers

1 Tech Lead, 1 Project Manager, 2 Product designer, 5 Developers

Project image

Cornershop: The future experience of retail

An innovative personal shopping experience with omni-channel customer engagement
Year
2021 - 2022
Client
Capgemini
Team

1 Tech Lead, 1 Project Manager, 2 Product designer, 5 Developers

My role
  • Identified business opportunities within tech-led projects to deliver effective customer solutions.

  • Iterate the latest design with UX improvements and build a design system for design handover

  • Develop a new design concepts to enhance the customer experience, creating customer journeys and blueprints to improve both customer and employee interactions.

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Context

How to support retailers to enhance customer experiences with streamline operations.

CornerShop is the purposeful store and the personalised store. Combining real-life products, the latest technologies and personalised experiences, everything on display in CornerShop.

Challenge

This project focus on how to integrate design with the existing technology. I ensure that the customer experience remains a priority while introducing new concepts to balancing innovation and usability.

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Context

How to support retailers to enhance customer experiences with streamline operations.

CornerShop is the purposeful store and the personalised store. Combining real-life products, the latest technologies and personalised experiences, everything on display in CornerShop.

Challenge

This project focus on how to integrate design with the existing technology. I ensure that the customer experience remains a priority while introducing new concepts to balancing innovation and usability.

Process
Iterate on APP / web design & Build up the design system

We reviewed and analysis the previous version, refining visuals, improving better user flow for enhancing onboarding, streamlining payments journey. It also includes introducing new features.

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Project image
Project image
Process
Develop design system

A major milestone was building a robust design system to ensure consistency across components and facilitate collaboration with developers. We closely collaborated with developers, conducting audits to ensure design accuracy in the final product.

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Project image
Project image
Process
Design in speculative approach for innovative outcome

I also work on developing concepts, focusing on speculative and hypothesis-driven approaches. The process started with conducting extensive product research. The team was exploring how the potential solution could align with user needs and enhance the overall user experience, with mapping out possible user journeys to visualize its application. Given the hypothesis-driven nature of the work, there was a predetermined expectation that this technology would serve as a viable solution in future scenarios.

My learning
Outcome
Create an omnichannel experience

The deliverable interpreted new technologies into innovative design concepts, from crafting seamless journeys across multiple devices while connecting digital and physical touchpoints.

By considering the holistic experience for both customers and staff, I integrated user experience and service design to create a cohesive and engaging solution.

The google glass journey for employee
The google glass journey for employee
My learning
Expend the depth including designing for the digital product in devices, immersive technology and physical space

It was challenging to adapt to Tech-led project process with UX approaches to deliver solutions for customers. I've overcame the challenge to work on speculative design process. I also advocates user-centred design for the tech-led project and accelerated recommendations with a customer experience centre approach, connect the dots with holistic customer experience between digital and physical touchpoints. I delivered the new design with implementing innovative technology and demonstrate to clients how future concepts turned into new concepts for business development.

More about my works? Let's connect.

More about my works? Let's connect.

More about my works? Let's connect.