I am Chia-Ying

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I am Chia-Ying










a full-stack product designer

A full-stack product designer


I specialise in end-to-end development andsolve real user problems and deliver meaningful business outcomes.

I solve real user problems
and deliver business outcome

I'm Chia-Ying.
I design clear, user-centered digital products and deliver meaningful business outcomes.

I specialise in end-to-end development — partner with teams to define the right problems, align decisions across stakeholders, translate complexity into clear, scalable experiences.

How I work

🎯 Define

🎯 Define
Identify the problem, clarify scope, and align business goals.
Identify the challenges and set the expectations

🔎 Discovery

🔎 Discovery
Conduct user research, analyze insights, and identify opportunities.
Conducting various user research methods, analysis and map out the opportunrity area

🛠️ Develop

🛠️ Develop

🛠️ Develop
Create and test prototypes to solve user needs effectively.

✅ Deliver

✅ Deliver

✅ Deliver
Refine the final design and ensure ongoing maintenance through continuous improvement.

Selected work

Selected work

My Heathrow :
unified services portal

Problem: Customers couldn’t access key services without navigating multiple platforms.
Outcome: Improved task efficiency, reduced login friction, and created a scalable foundation for additional airport services.

Case study ->

Case study ->

My Heathrow introduction with two desktop images and one mobile page
My Heathrow introduction with two desktop images and one mobile page

My Heathrow :
unified services portal

Problem: Customers couldn’t access key services without navigating multiple platforms.
Outcome: Improved task efficiency, reduced login friction, and created a scalable foundation for additional airport services.

Case study ->

My Heathrow introduction with two desktop images and one mobile page

Cornershop : future retail experience

Problem: Retail teams lacked a unified view of store operations, inventory, and performance
Outcome: Improved operational visibility and created a more efficient, data-driven retail experience with real-time metrics, and workflows for staff.

Case study ->

Case study ->

Cornershop introduction - display the management software system
Cornershop introduction - display the management software system

Cornershop : future retail experience

Problem: Retail teams lacked a unified view of store operations, inventory, and performance
Outcome: Improved operational visibility and created a more efficient, data-driven retail experience with real-time metrics, and workflows for staff.

Case study ->

Cornershop introduction - display the management software system

About me

My ability to quickly understand new domains, adapt to different business environments, and simplify complex user journeys - from working across consulting and client engagements.

I partner with cross-functional teams to define the right problems, align decisions, and shape solutions that balance user needs and business goals.

I take initiative in facilitating workshops, leading design activities, and presenting work in progress to ensure decisions are informed, collaborative, and grounded in real user needs.
Across research, service design, and UX, I enjoy turning ambiguity into clarity and delivering digital experiences that are not only intuitive — but genuinely usable for everyone.
Here are some of the clients I’ve worked with:
Heathrow logo
Heathrow logo
Heathrow logo
HM Revenue & Customs (UK tax authority) logo
HM Revenue & Customs (UK tax authority) logo
HM Revenue & Customs (UK tax authority) logo
bp Pulse company logo
bp Pulse company logo
bp Pulse company logo
Lloyds Bank logo
Lloyds Bank logo
Lloyds Bank logo
Kinship (UK Charity) logo
Kinship (UK Charity) logo
Open referral UK logo
Open referral UK logo
The photoshot of Chia-Ying Tsai, with decoration
The photoshot of Chia-Ying Tsai, with decoration
The photoshot of Chia-Ying Tsai, with decoration

Experience

Capgemini

Product Designer

September 2021 – November 2024

Sept 2021 – Nov 2024

Snook (NEC Digital)

Snook
(NEC Digital)

Interaction Designer / Service Design Intern

October 2019 – August 2021

Oct 2019 – Aug 2021

Freelance UX Designer

Product Designer

June 2018 – October 2019

Jun 2018 – Oct 2019

Skills

UX Design

UX Design

UX Design

Design strategy

Design strategy

Design strategy

Project planning and management

Project planning and management

Project planning and management

Workshop facilitation

Workshop facilitation

Workshop facilitation

Accessibility and Inclusive design

Accessibility and Inclusive design

Accessibility and Inclusive design

Wireframe & High-Fidelity Prototyping

Wireframe & High-Fidelity Prototyping

Wireframe & High-Fidelity Prototyping

Information Architect

Information Architect

Information Architect

Usability Testing & User Research

Usability Testing & User Research

Usability Testing & User Research

Customer Journey Mapping & service blueprint

Customer Journey Mapping & service blueprint

Customer Journey Mapping

Wireframe & High-Fidelity Prototyping (Figma)

Wireframe & High-Fidelity Prototyping (Figma)

Wireframe & High-Fidelity Prototyping

Cross-functional collaboration

Cross-functional collaboration

Cross-functional collaboration

Stakeholder Engagement

Stakeholder Engagement

Stakeholder Engagement

More about my works? Let's connect.
More about my works? Let's connect.
More about my works? Let's connect.

I enjoy turning ambiguity into clarity and delivering digital experiences in agile and collaboration